In a world where coffee shelves are often filled with ordinary, predictable blends, Wicked Bat Coffee chooses a more unique route: one that winds through misty forests, crumbling castles, and restless seas. This husband-and-wife venture, based in the UK, is re-imagining what coffee can be. It isn’t only about what’s in the cup, it’s about weaving a story into the ritual, building a sense of community, and celebrating a love for the darker side of life.
“We set out to make something darker, more playful, and driven by narrative, a space where horror, fantasy, and excellent coffee could come together,” the founders say.
That philosophy is evident in every detail of the brand, from the names of the blends to the artwork on each bag. Dracula’s Dark Roast, Kraken’s Light Roast, and Witches’ Brew Medium Dark Roast each carries their own unique identity and profile; a character brought to life through carefully chosen flavour notes and atmospheric branding.
Behind the theatrics, however, lies a serious dedication to quality. To make that vision a reality, Wicked Bat Coffee collaborates with an artisan roaster in Norfolk, England. Their beans are carefully chosen from some of the world’s most respected coffee regions like Brazil, Colombia, Ethiopia, El Salvador, Vietnam, Sumatra, Costa Rica, and Papua New Guinea, bringing together quality, heritage, and depth of flavour.
One of the brand’s most beloved offerings, Witches’ Brew, was designed as a versatile introduction to their world as a ‘gateway’ roast that is approachable while still complex. The founders are clear, however, that this is just the beginning.
‘We understand that single-origin purists have very specific palates. That’s why we’re working on expanding into more adventurous flavour profiles and single origins. It’s important to us to keep pushing the experience forward.”
Sustainability is also at the heart of the mission. For every bag sold, Wicked Bat Coffee plants one tree through their partner TreeNation. It’s a simple but meaningful way to ensure that each brew leaves something positive behind.
“It’s our way of making sure every cup gives back to the planet,” they said.
The brand’s identity doesn’t just rest on beans and packaging; it’s about community. Wicked Bat Coffee has already inspired customers to create their own witchy designs, horror-themed coffee rituals, and gothic gatherings around a shared love of both caffeine and the uncanny.
“We like to keep a little mystery about ourselves,” the founders admit, “but what really matters is the people we’re connecting with, the ones who love coffee, fantasy, and a touch of the macabre.”
That sense of connection is key. Wicked Bat Coffee isn’t positioning itself as just another specialty roaster but as a lifestyle brand for those who feel at home in darker aesthetics. For the true coffee devotee, the precision behind the sourcing and roasting delivers depth and consistency.
For those drawn to the Gothic, horror, and spooky aesthetics, the brand’s visual identity and storytelling resonate as strongly as the taste itself. It’s this mix of both craftsmanship and imagination that allows Wicked Bat Coffee to carve out its own space in a crowded industry.
Early reactions suggest the approach is working. Customers and reviewers alike have praised not only the flavour but also the way the brand turns a simple morning ritual into something atmospheric, an experience with personality, mood, and a hint of the uncanny. For the founders, this response is the ultimate reward.
“When someone tells us our coffee inspired them to create something, that’s exactly the kind of magic we hoped to spark.”
As the brand grows, the vision remains clear: to keep expanding flavour offerings while building a sustainable, like-minded community. Wicked Bat Coffee dares to embrace the theatrical. The Wicked Bat Coffee world is one where bats fly over castles, Krakens stir beneath stormy seas, and witches raise their cups in midnight rituals.
At the end of the day (or night), it’s more than just coffee. It’s a world of fantasy; a growing community, and a commitment to sustainability all poured into one.
Coffee can be more than a drink. Wicked Bat Coffee shows it can be a story, a ritual, and even a way to connect with both people and our planet. For those who prefer their mornings a little darker, there’s finally a brew that feels like home.
The Mourning Paper 